Meet Bharat Bhushan of Khellani village in Doda district of Jammu and Kashmir. The farmer switched from maize to lavender for his 2 acre plot nearly 20 years ago and has never looked back. By this November, he will be adding another 10 acres.

“I planted the crop for the first time in 2000 and the returns are four times what I used to get for maize,” he says.

Lavender flowers are harvested and processed to obtain oil, dry flowers and other valueadded products.

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